Negotiation occurs in every facet of life. You negotiate all the time, be it in your personal or professional life. It could be a simple negotiation, such as getting your kids to do what you want, buying a gift for your spouse, talking with your travel agent, etc. or a complex negotiation, such as buying a house or car, negotiating for a job or promotion, or negotiating multi-million dollar deals for your company.

Whether it is a simple or complex negotiation, the process of negotiation and the skills involved are fundamentally the same. So, understanding the process and improving the skills will enable you to negotiate better deals. Imagine how much can be gained from becoming a good negotiator, even minor improvements in your negotiation skills could bring huge returns on your investment.

Young children find it difficult to communicate because they have not yet mastered the language of communication. Similarly, if you have not learned negotiation formally, you can find it difficult. With NGstudy, you will learn the “alphabet of the language of negotiation” which will help you master your negotiation skills over time. It treats negotiation as a science and defines each term specifically. Thus, it provides a common language of negotiation that you can use when negotiating within your organization and with other external organizations.